Bachelor in Visual Communication and Marketing (Hons)


Course Title: Visual Communication and Marketing, Bachelor (Hons)
Course Code: BVM   


What the course will give you
Visual communication and marketing degree programme at Management & Science University (MSU) combines core graphic design knowledge and marketing skills, increasing the value of your degree. Delivered by the Department of Media Science & Graphic at the Faculty of Information Sciences and Engineering (FISE), courses on the Bachelor in Visual Communication and Marketing (Hons) programme include graphic visualisation, visual communication, advertising campaign, advertising and promotion, and relationship marketing. You will also undertake two visual communication projects.

A system of mentoring will add depth and breadth to your understanding of visual communication and marketing. Industrial training at the end of your studies prepares you for your future career in visual communication and marketing. With industry and entrepreneurship embedded in the MSU curriculum, the learning opportunities and experiences we provide you will also develop your creativity, leadership, and soft skills.

How long it will take you
3 years

Where the qualification may lead you to
Industry job titles include Graphic Designer, Web Designer, Computer Graphic Artist, Digital Imaging Specialist, Art Director, Creative Director, and Multimedia Designer; in marketing communication: Product Marketing Manager, Advertising Manager, Brand Strategist, Event Production Manager, Program Marketing Specialist, Marketing Research Specialist, Media Planner, Writer, Marketing Director, and Marketing Specialist. You could also set up your own company in visual/marketing communication design.

Who may enrol
You need to pass STPM or equivalent with at least a C (CGPA 2.00) in two (2) subjects and pass Mathematics and English Language at SPM level or pass STAM with Jayyid or UEC with a B in five (5) subjects including Mathematics and English or Matriculation/Foundation with 2.00 CGPA or SAM with 65%-70% aggregate score or CPU with 80% aggregate score pass with 2.00 CGPA or obtain a Diploma (MQF Level 4) with at least 2.00 CGPA or any other qualifications recognized as equivalent by the Government of Malaysia.

You must also pass the MSU interview and drawing test AND obtain Band 1 in MUET.

Note that the required Pass in Mathematics and English Language at SPM level may be replaced by a higher score in Mathematics and English Language at STPM/Matriculation/Foundation/SAM level.

International students must score at least 5.5 on the IELTS or equivalent.  

KPT Reference
KPT/JPS (R/342/6/0177) 05/18   


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