Heritage for the Future
25 July 2018

ASEAN Songket Festival 2018 by Management and Science University (MSU) given a royal launch by Selangor’s HRH Tengku Permaisuri Norashikin

Management and Science University (MSU) launched its ASEAN Songket Festival 2018 on campus with guest of honour Her Royal Highness Tengku Permaisuri Norashikin, consort of His Royal Highness the Sultan of Selangor.



A royal touch for the songket loom at the launch of MSU’s ASEAN Songket Festival 2018

Launch of ASEAN Songket Festival 2018

MSU presents gift of books following President’s discussion with HRH the Sultan of Selangor

The festival’s organization was one of the university’s initiatives at developing holistically excellent graduates, competent in the technologies of the 21st century yet rooted in tradition. As remarked in the welcoming address by MSU President Professor Tan Sri Dato’ Wira Dr Mohd Shukri Ab Yajid, 

“You need to connect with your national heritage and get to know your culture better. Build your global competitiveness by learning to appreciate other cultures and be able to work anywhere in the world. Move forward into the future with the right set of values building your personal brand.”



Cultural heritage appreciation important to building a personal brand with the right values

In song and spirit, harmony across diversity

Bonding over flavours and colours

The MSU ASEAN Songket Festival was organized in collaboration with the Department of National Heritage, the National Department for Culture and Arts, the Department of Museums Malaysia, the National Craft Institute, and the Malaysian Prison Department; the Embassy of the Republic of Indonesia, the Royal Thai Embassy, and the High Commission of Brunei Darussalam; as well as Kraftangan Malaysia (Karyaneka), and Malaysian Songket Fashion Award (MASFA), who was one of the event sponsors. Booth displays of Indonesian, Thai, and Bruneian songket joined Malaysia’s own made-in-Terengganu ones presented by the national authorities and local industries.



Brunei’s booth at the MSU ASEAN Songket Festival 2018

MSU Master in Fashion Business

Songket is cotton or silk cloth woven with intricate motifs, most usually in threads of gold or silver. Belonging to the brocade family, the textile traditionally reserved for royalty has found its way into mass fashion. At the festival launch, the songket appreciation theme was expressed not only in couture but also craft and culture, with performances by MSU students contributing to keeping heritage art alive among the millennial generation.



Appreciating heritage by keeping it alive with traditional elements

Showcasing their songket-inspired creations were the Fashion Design students from MSU’s School of Hospitality and Creative Arts (SHCA), followed by MASFA with their own collection.



Creative songket couture for the world stage by MSU’s fashion design students


MASFA contemporary wear featuring songket 

MSU Bachelor in Fashion Design with Marketing (Honours)


MSU Bachelor in Accessories Design (Honours)


MSU Diploma in Fashion Design

A flashmob dance to an upbeat popular tune chorusing “cantik” (Malay for “beautiful or pretty”) not only alluded to the queen of textiles that songket is, but was also tributary to the guest of honour HRH the Tengku Permaisuri of Selangor.



Flashmob dance song a tribute to queenly beauty

MSU Bachelor in Beauty and Hair Management (Honours)


MSU Diploma in Beauty Management


MSU Diploma in Hairdressing

The School of Education and Social Sciences (SESS) followed with a Choral Speaking performance titled “Songket”.



Choral Speaking by MSUrians from SESS

SESS students drilled their way to the 33rd MBR entry for MSU

Other activities throughout the festival week included a sampin and tengkolok folding competition, songket motif design, 3-on-3 Soccer Songket, MSU Mr & Mrs Songket, and the International Songket Run.

MSU International Songket Run 2018

Management and Science University (MSU) made its 34th entry into the Malaysia Book of Records (MBR) with the ASEAN Songket Festival 2018 creating a new record for The Largest Participation in a Songket Event.



34th MBR for MSU with The Largest Participation in a Songket Event