Diploma in Public Relations and Entertainment Management


Course Title : Public Relations and Entertainment Management, Diploma
Course Code : DPR 


About the Course
Diploma in Public Relations & Entertainment Management programme is delivered with a strong practical emphasis on entertainment management and public relations. In this modern era, public relations are one of the key requirements of most companies and organizations. At the same time, the entertainment business is growing worldwide in the accessibility, quantity, quality and production of all popular music and events. Thus, this programme integrates knowledge and abilities with the talents of students in public relations and inentertainment. The both talents are necessary because they are required to manage artists through the production of press release, video clips, contracts and event booking schedules. To keep pace with the rapid changes in the industry, Management & Science University (MSU) provides a solid foundation in communications theory blended with practical, hands-on-work experience and a field placement of entertainment talents in apublic environment. 

Entry Requirement

(i) Pass SPM or its equivalent with 3 credits;
    OR
(ii) Certificate from Polytechnic/private higher learning institution (IPTS) and other qualification recognised by MSU Senate;
    OR
(iii) Pass Unified Examination Certificate (UEC) with at least grade B in 3 subjects;
    OR
(iv) Other equivalent qualification recognised by Malaysian Government

Duration : 2 1/2 years

Core Subjects
  • Introduction to Public Relations
  • Media Relations
  • Introduction to Entertainment Management
  • Artist Management
  • Public Relations Development
  • Event Practices
  • Ethics in Public Relations
  • Public Relations Marketing
  • Customer Service and Etiquette
  • Introduction to Advertising and Promotion
  • Human Resource for Service Industry
  • Cross Cultural Communication
Career Prospect
Upon graduation, graduates may seek employment with mooking agents, artist managers, record companies, film and television station, live music venues, recording studios and merchandising firms. Graduates may also choose careers in corporate, shareholder communications, PR consultancy structures and communication. Graduates can even blend both; public relations and entertainment to promote and market new technologies and new ideas to sell music. Positions that graduates can fill in the above organizaton are: 

A) Specific roles in public relations:
    Public Relations Writing
    Special Event Coordination
    Media Relations
    Issues Management
    Publication Layout And Production
    Community Relations
    Marketing
    Advertising
B) Specific roles in entertainment management:
    Artist Manager
    Business Manager
    Booking Agent
    Promoter
    Venue Booker
    Promotion Director
    Media Director
    Production Music Manager
    Performance Promotions Manager
KPT Reference : KA8707[JPT/BPP(U)1000-801/33/Jld.12(3)]



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