Bachelor in Event Management (Hons)


Course Title: Event Management, Bachelor (Hons)
Course Code: BEM


What the course will give you
MSU’s honours degree programme in event management balances creativity with effective communication, excellent management, and acute business acumen. You will be taught protocol and ethics, including public relations and customer service, and have the chance to flex your creative muscles in designing and producing, also develop your managerial prowess in planning, marketing, and cost accounting.

You receive hands-on training that puts principle into practice in possible real-world situations. Your lecturers are industry professionals, and a period of industrial internship at the end of your studies places you in the heart of the job market. The real-life environment and experience we provide gives you a deep understanding of the industry and develops your entrepreneurial and business skills. You graduate industry-ready for a professional career in this highly dynamic, young-person’s industry of event management.

How long it will take you
3 years

Where the qualification may lead you to
Your job would involve discussing what the client wants, thinking up original ideas, working out budgets and timescales, looking for venues, equipment, entertainers, caterers, suppliers, contractors, and booking, hiring, or negotiating for them or with them, creating buzz or running a publicity blitz, keeping to safety rules and regulations and ensuring smooth running on event day.

You would do well in any event – trade fairs, fundraisers, conferences, even weddings! Your manager’s training ensures that you are well-equipped for positions that require you to lead, as manager, co-ordinator, or facilitator. Industry job titles other than Events and Special Projects Manager have included Festival General Manager, Wedding and Banquet Co-ordinator, and Theatre Manager.

Who may enrol
You will need ONE (1) Credit in Bahasa Melayu and a Pass in General Science or Additional Science or Biology/Chemistry/Physics at SPM level AND TWO (2) C’s or 2.00 CGPA at STPM level including in Pengajian Am / Kertas Am (General Studies / General Paper); OR THREE (3) A-levels; OR an MSU Foundation Certificate; OR an MSU Diploma in a relevant field and with 2.00 minimum CGPA; OR an equivalent qualification recognized by MSU Senate.

Bachelor (Hons) in Event Management (BEM) is a three-year career-focused industry-developed programme of MSU’s School of Hospitality and Creative Arts (SHCA).

KPT Reference
KPT/JPS (R2/345/6/0003) 11/21



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