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Bachelor in Retail Management (Hons)

Course Title : Retail Management, Bachelor (Hons)
Course Code : BRM


About the Course
Bachelor in Retail Management (Hons) is designed to provide students with a comprehensive understanding of the theoretical and applied aspects of retail management. Key perspectives that shape the retail marketplace including environmental influences, retail relationships, retail analysis and decision-making strategies will be emphasised. Throughout the term, important concepts including consumer satisfaction, supply chain relationships, quality and value, ethics, social responsibility and the use of technology will receive special attention. The students will be exposed to the environment of the retail world throughout the programme.

Entry Requirement

(i) Pass STPM with minimum 2.00 CGPA or Grade C in 2 subjects;

    OR

(ii) Pass Ministry of Education (KPM) Matriculation Programme with minimum CGPA of 2.00;

    OR

(iii) Pass Foundation/Pre-Degree Programme from institution recognised by Malaysian Government with a minimum CGPA of 2.00;

    OR

(iv) Diploma with a minimum CGPA of 2.00 from higher learning institution recognised by Malaysian Government;

    OR

(v) Pass A-Level and obtain full pass in 2 subjects;

    OR

(vi) Pass The South Australian Matriculation (SAM);

    OR

(vii) Pass Canadian Pre University Programme (CPU);

    OR

(viii) Pass Unified Examination Certificate (UEC) with at least grade B in 5 subjects;

    OR

(ix) Other equivalent qualification recognised by Malaysian Government

Duration : 3 years

Core Subjects

  • Introduction to Retail Industry
  • Retail Environment
  • Retail Merchandising Management
  • Consumer Behaviour
  • Principles & Practices of Management
  • Managerial & Cost Accounting
  • Networking
  • Customer Service
  • Operation Management
  • Advertising and Promotion
  • Marketing Database Management
  • Business Ethics

Career Prospect
Students can pursue interesting careers within the public and private sector such as in government agencies, manufacturing firm, KWSP, TELEKOM Berhad, POS Malaysia Berhad, Perbadanan Nasional Berhad, private hospital, college and university, Giant, Tesco and any other hypermarket. Positions that graduates can fill in the above organizations are:

  • Retail Manager
  • Sales Manager
  • Marketing Manager
  • Administrative Assistant
  • Business Development Assistant
  • Consultant / Advisor

KPT Reference : KA7002 [KPT(JPS)600-07/33/Jld. X (15)]

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