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Bachelor of Management (Public Relations and Entertainment)(Hons)

Course Title : Management (Public Relations and Entertainment), Bachelor (Hons)
Course Code : BPR

About the Course
Bachelor of Management (Public Relations and Entertainment) (Hons) aims to develop the skills and knowledge necessary for contemporary public relations practice. Today, companies spend large amounts of money hiring professionals who specialize in Public Relations. At the same time, the entertainment business is growing worldwide in the accessibility, quantity, quality and production of all popular music and events. Thus, this programme integrates the knowledge and abilities with the talents of students in public relations and in entertainment. The programme also focuses on the effective management of communication, educating students to communicate in a variety of contexts and teaching them to research the effectiveness of communication. To keep pace with the rapid changes in the industry, Management & Science University (MSU) provides a solid foundation in communications theory blended with practical, hands-on-work experience and a field placement of entertainment talents in a public environment.

Entry Requirement

(i) STPM Candidate :

    (a) A Pass in SPM or its equivalent with credit in Bahasa Melayu


    (b) A pass in STPM or its equivalent, with minimum Grade C in 2 subjects including Pengajian Am/Kertas Am (General Studies/General Paper) or at least 2.00 CGPA;


(ii) Ministry of Education (KPTM) Matriculation Certificate or MSU Foundation Certificate, or Foundation Certificate or its equivalent from higher learning institution;


(iii) Diploma in any related field from any higher learning institution with 2.0 CGPA;

Duration : 3 years

Core Subjects

  • Entertainment Management
  • Management Practices for Service Industry
  • Public and External Affair
  • Public Relation Campaign
  • Social Media in Public Relations
  • Corporate Communication Management
  • Event Management
  • Public Relations and Entertainment Seminar
  • Publicity Media and Public Relations Writing
  • Customer Service in Hospitality
  • Advertising & Promotion
  • Music Industry

Career Prospect
Upon graduation, graduates will have a variety of career options in public relations sectors such as corporate, shareholder communications, PR consultancy structures, communication, advertising, sales, marketing and promotions. Graduates may also seek employment with booking agents, artist managers, record companies, film and television station, live music venues, recording studios and merchandising firms. Positions that graduates can fill in the above organizations are:

A) Specific roles in public relations:
Public Relations Writing
Special Event Coordination
Media Relations
Issues Management
Publication Layout And Production
Community Relations

B) Specific roles in entertainment management:
Artist Manager
Business Manager
Booking Agent
Venue Booker
Promotion Director
Media Director
Production Music Manager
Performance Promotions Manager

KPT Reference : KA8433[JPT/BPP(U)1000-801/33(18)]

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