Bachelor in Retail Management (Hons)

Introduction:

The Bachelor in Retail Management is designed to provide students with a comprehensive understanding of the theoretical and applied aspects of retail management. Key perspectives that shape the retail marketplace including environmental influences, retail relationships, retail analysis and decision-making strategies will be emphasized. Throughout the term, important concepts including consumer satisfaction, supply chain relationships, quality and value, ethics, social responsibility and the use of technology will receive special attention. The program introduces the student with the environment of the retail world.

Academic Requirement:

Total Credit	:	120 credits
Compulsory / Core	:	120 credits
Electives	:	None

Course Duration:

Total Semester	:	Six (6) long semesters and Three (3) short semesters full-time
Duration	:	3 years

Intakes:

Major Intake

:

March, May and November

Core Subject Description:

Introduction to Retail Industry
Student will be exposed to the retailing activities. The theoretical aspect will enhance the basic knowledge of the retailing concepts while the practical aspects will enhance students’ hands-on skills and maneuvering retailing business.

Logistics Management
Students will be taught logistics management and important issues in logistics management.

Retail Environment
Student will be exposed to the retailing activities. The theoretical aspect will enhance the basic knowledge of the retailing concepts while the practical aspects will enhance students’ hands-on skills and maneuvering retailing business.

International Retailing
Student will be exposed to the retail internationalization activities through active academic and trade research and commercial developments.

Business Ethics
In this course, student will expose with moral and ethic theories – Utilitarianism, Aristotelianism and Kantiansm – hold that here is something that is intrinsically good, that right action, and vice-verse. Students will analyze case studies that highlight contemporary ethical in business and technology setting, nationally, and globally.

E-Commerce and Government
This course will cover topics such as the introduction and future of ecommerce, e-commerce application concept, electronic payment, security issues and mobile commerce.

Human Resource Management
This course emphasises on the ‘interface’ between the human resource managers and other managers in implementing the various human resource management activities such as manpower planning, recruitment, selection, training and development, compensation, and employer relations. It focuses on the methods and techniques of improving organisational effectiveness through sound human resource management practices. The course compares and contrasts the human resource management practices in the private and public sectors while also comparing the philosophy of the management from both the western and nonwestern perspectives.

Consumer Behavior
This subject will give different ideas based on the theories and basic concept of consumer behavior. It provides the background and tools for a strong and comprehensive understanding of the consumer behavior principles. The consumer is first look upon as an individual consumer and the topic slowly progresses on the social and cultural dimensions of consumer behavior and finally exploring the various aspect of consumer decision making.

Retailing Management
This course will cover topics such as retailing management, the theory of change in retailing, the relation of marketing theory and the marketing concept in general to retailing in particular, and the difference between marketing for manufacturing firms. It also explain numerous examples of retailers, ranging from global to local, and their practices.

Retail Merchandising Management
This module provides an introduction to the breadth and complexity of managing a large-scale retail business. It is to provide the framework from which retailing theory and practice can be further developed in the subsequent levels of programme.

Marketing Database Management
The course surveys various technologies and their impact on the marketing function. It also emphasize on how a database can be used to develop and manage sales, promotion, and customer service programs that address the needs, tastes, and expectations of individual consumers. The course also looks at relatively recent phenomenon such as Database Marketing and Marketing on the Internet to see how it has changed the relationships between firms and customers. Case studies, articles and computer exercises are used as learning devices.

Service Retail Management
Student will be exposed to the retailing service management. The service approaches, tools and techniques designed for retail services are different with marketing or services. Hands-on skills and maneuvering retail services will be the priority.

Supply Chain Management
Student will be exposed to the retailing activities. The theoretical aspect will enhance the basic knowledge of the supply chain concepts while the practical aspects will enhance students’ hands-on skills and maneuvering retailing business.

Service Marketing
This course is based on service marketing. It involves rational strategic planning which takes into consideration and analyses firm situation and environment in managing services. The students will be exposed to current service marketing issues.

Retail Management Seminar
Effective retail management requires a broad range of knowledge and skills, along with the ability to recognize appropriate requirements in complex and unpredictable circumstances. The modules apply both theories and practices in conducting the modules.

Research Methodology
This course aims at providing the basic scientific knowledge to conduct the research in all the fields of Management by giving the exposure on various research tools and their applications. It also focuses on the skill of writing various kind of research report.

Entrance Requirement:

1. Minimum requirement (STPM candidates)
   1. Sijil Pelajaran Malaysia (SPM)
      Candidates will have to pass Sijil Pelajaran Malaysia (SPM) examination or equivalent with credits in Bahasa Malaysia or Bahasa Melayu (Syllabus X) / Bahasa Malaysia II
            AND
   2. Sijil Tinggi Persekolahan Malaysia (STPM) or equivalent
      Candidates will have to pass Sijil Tinggi Peperiksaan Malaysia (STPM) examination with at least:
      1. Pass with C grade in 3 subjects including General Studies paper
               OR
      2. Pass with C grade in 2 subjects including General Studies, and another 2 subjects with D grade

   OR

2. Malaysian Ministry of Education's Matriculation Certificate or MSU foundation or equivalent qualification from other institutions approved by Malaysian Ministry of Higher Education and accredited by Lembaga Akreditasi Negara (LAN);
   
   OR
   
   
3. Minimum passes 3 subjects of A 'Level' (GCE).
   
   OR
   
   
4. Minimum 65-70% score for The South Australian Matriculation (SAM)
   
   OR
   
   
5. Minimum 80% score for Canadian Pre-University Program (CPU).
   
   OR
   
   
6. Diploma in related fields from PTPL/ MSU or Diploma/Certificate in related fields from Polytechnics, IPTA or accredited IPTS or other institutions recognized by Malaysian Ministry of Higher Education

Career Opportunities:

Careers in the Retailing are found mainly in:

1. Government Agencies
2. Manufacturing Firm
3. KWSP
4. TELEKOM Berhad
5. POS Malaysia Berhad
6. Perbadanan Nasional Berhad
7. Private Hospital
8. College and University
9. Entrepreneurship
10. Giant, Tesco and Carrefour and any other hypermarket

Positions that graduates can fill in the above organizations are:

1. Retail manager
2. Sales manger
3. Marketing manager
4. Administrative Assistant
5. Business Development Assistant
6. Consultant / Advisor