Principles of Marketing
The purpose of this course is to introduce marketing principles and concepts. Both theory and practical application will be addressed.
Creative Photography
This course provides students with a broad base of theory and practice from which to develop student creative approach to the craft of photography.
Graphic Visualisation
In this subject, students will do research on different types of graphic visualization and illustrations and also their techniques to train student in developing drawing skills, design a certain graphic product in preparation of making storyboard or sketching and designing a poster.
Communication Theory
This course provide a current and comprehensive discussion of influential theories in communication.
Visual Communication
This subject teach students to look beyond aesthetic concerns and develop an integrated, multi-dimensional understanding of visual communication design.
Illustration Methods
This course provides a deeper understanding of the illustration. Assigned projects will give students exposure to advertising, editorial, and other modes of illustration for a variety of print media.
Graphic Layout
In this course, students will learn about basic design principles of layout and typography.
Computerised Graphics
The course is designed for students learning the basics of computer graphics. This subject introduces students to essential software techniques in Illustrator, Photoshop, and other raster and vector programs.
Publication Design
Student will study the communication graphics with desktop publishing technology and application of design principles to newspapers, magazines, newsletters and miscellaneous publications.
Business Statistics
This introductory provide students with the scope and application of statistical analysis. Students will master problem solving using both manual computations and statistical software.
Advertising and Promotion
This course introduces students with recent environmental challenges, research and evaluate an organization’s marketing and promotional situation, and to use the different elements of promotional mix to develop effective marketing communication strategies and programs.
Marketing Management
This course provides students the most recent trends and developments in global marketing with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action.
Media Analysis
This course provides an overview of the methods and tools used for media analysis. Both theoretical perspectives and practical methods will be covered.
Copywriting
This course provides a working knowledge of all aspects of copywriting. It focuses on the structure and timing of advertising copywriting.
New Product Development
This course offers information on every stage of the product development process, from idea generation to delivery of the final product.
Entrepreneurship
This course explores key entrepreneurial concepts relevant to the high-technology world. This course prepares the aspects of technical and business for careers focused on entrepreneurship, intrapreneurship and high technology.
Marketing Strategy
The course is aimed at helping students look at the entire marketing mix in the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole.
Brand Identity Design
This course provides the fundamentals and the big picture for students conducting research in brand identity.
Consumer Behaviour
This course guide students to the most important issues in consumer behaviour. This course will also emphasize recent research on consumer processes and issues.
Design Management
This course deals with management methods in large organizations, design consulting firms, advertising agencies, and multimedia production companies.
Interactive Multimedia
This subject covers the technology and the tools and practices in interactive design; which includes the creation of site maps and flow charts; and the writing of design documents. Examples and case studies demonstrate the broad range of applications such as websites, CD-ROM games, and web commerce sites.
Internet Marketing and E-Commerce
This course gives students a solid understanding of the technology behind the Internet and of how technological change alters marketing strategies and tactics.
Marketing Research
This course introduces the concepts and applications of market research through the marketing management approach.
Integrated Marketing Communication
This subject helps students understand the art and science of strategic decisions in marketing communications by showing students how to make strategic marketing communications decisions using a systems approach.
Design Research
This course introduces students to the many research tools that can be used to form design as well as to ideas on how and when to deploy them effectively.
Visual Communication Project I
This course are presented for study and explored through project of a problem-solving nature. Overview of the communication design field and professional working methods are introduced.
Advertising Campaign
This course aims to explore the creative and aesthetic aspects of advertising design, develop students' ability of generating creative ideas, visualize their concept, solve problems, and think strategically to enhance the power of marketing communication.
Contemporary Issues in Communication and Marketing
In this course, student will explore a range of current issues facing the visual and marketing communication industry especially in Malaysia from a theoretical and practical perspective.
Visual Communication Project II
This course combines all study fields and completes study in the Communication Design and Marketing course. Students receive supervision and move through the final stage from dependence to self-directed. Final projects can take many forms from desktop publishing, website development, information design and marketing communication design.
After graduated, students can apply for a job in communication design field such as multimedia designer, digital imaging specialist, graphic designer, computer graphic artist, free-lancer designer, web designer, art director and creative director; or in marketing communication field such as product marketing managers, brand strategies, program marketing specialists, marketing research specialists, media planners, writers, direct marketing and specialists. Despite, students can set up their own design companies that specialises in communication design or marketing.
Communication design is a rapidly growing profession in the new media marketplace. Development of new media, such as World Wide Web, interactive multimedia, e-commerce and computer animation offers a wide variety of opportunities for the creative individual trained in effective communication design skills. This program also assist students in developing the creative, conceptual and technical skills necessary to meet the challenge of digital print, new media and marketing field.
The career of communication design and marketing communication are:
- Advertising agencies
- Design studios
- Printing companies
- In-house corporate communications departments
