The Bachelor in Creative Multimedia (Hons) (BCM) is an undergraduate academic program that specialises in the design of multimedia content. Students will deal with the integrated collections of computer based media including (but not limited to) text, graphics, sound, animation, photo images and video. This means this course is more towards ‘multimedia computing’ or ‘interactive multimedia.’
The main purpose of this course is to produce multimedia designer or multimedia programmer. This course can provide the graduates with the professional skills and knowledge in producing and developing creative multimedia content for online and offline applications. Students will be equipped with strong knowledge in authoring process and creative media production. This course is a combination between the technology of content development and multimedia programming. In this programme science and art were combined to give strengths for the multimedia content production. The integration of multimedia content with the aspects of information and communication technology can make students not just capable of producing the content but also the technology of interactive features.
The BCM conducted over the period of three-years on a semester basis (six long and three short semesters), where students will major in interactive media field. An important feature of this course is the emphasis on practical problem solving in multidiscipline using current and emerging technologies. Furthermore, there are lots of opportunities for multimedia producers. The area of the greatest opportunities right now is with publishing, broadcasting and educational content development.
Introduction to Multimedia
This course covers the basic understanding of multimedia hardware and software.
Theory of Graphic Design
This course aims to provide students the basic knowledge integral to the field of graphic design; such as elements and principles of design; application to develop students’ ability to generate creative ideas, and concept visualization.
Introduction to Programming
This course introduces the students to problem solving and programming concepts.
Basic Drawing
This course provides an overview of the methods and tools used for drawing. Students will develop a better understanding of the forms that they are observing and become more skillful in representing those forms.
Creative Photography
This course provides students with a broad base of theory and practice from which to develop student creative approach to the craft of photography.
Database System
This course covers topics such as history of database technology, introduction to database, database management system (DBMS), relational database technology, data model concept, database query (SQL), normalization and database design.
Computerised Graphics
The course is designed for students learning the basics of computer graphics. This subject introduces students to essential software techniques in Illustrator, Photoshop, and other raster and vector programs.
Illustration Methods
This course provides a deeper understanding of the illustration. Assigned projects will give students exposure to advertising, editorial, and other modes of illustration for a variety of print media.
Digital Audio and Video
This course will feature a software and hardware centric approach in the production of digital audio and video using video editing tools and digital video camcorder.
History of Multimedia
This course will serve as a valuable resource for students inquiring the interactive media arts, as well as those attempting to make sense of new medium that is transforming people’s art and culture. Student will understand the phenomenon, of multimedia, its roots, significance and potential.
2D Animation
This course provides a complete principles and techniques of drawn, model, and computer animation. Student will learn every aspect of creating an animated film, from treatments, scripts and storyboarding.
Multimedia Database Technology
Multimedia Database Technology presents the issues and the techniques used in building multimedia database management systems.
Object Oriented Analysis and Design
This course will cover approach towards the data processing and information system (purpose, system and subsystem, information flow, feedback concept, monitoring for control and stability), life cycle, changing process and the stage involved, the need for changes, problem definition, investigation and analysis, design, specification, programming, operation, monitoring and modification.
Computer Illustration
This course will provide students to mastering digital painting, drawing, and image processing techniques that extend and augment their skills and techniques.
Creative Thinking
This subject offers students a wide range of approaches to producing and executing ideas that will inspire students to keep pushing their thinking during each stage of the creative process.
3D Animation
This subject is designed to provide students with a solid foundation in theory and practice of 3D animation. It covers aspects of 3D animation from modelling to final rendering.
Multimedia Authoring Systems
The course will introduce various concepts and techniques beside the process of authoring to build, edit and integrate components of media like animation, audio, video, image and text to produce a multimedia product.
Typographic Design
This subject will introduce the students to ‘type’; its history, characteristics and design elements involving the use and functions of the ‘type’ and its design.
Multimedia-Based Instructional Design
This course aimed to exposed students with the concept of multimedia-based instructional design. It covers the need assessment and analysis of multimedia-based instructional design.
Human Computer Interface
The course will cover the theoretical foundations that lead to a through understanding of the design process in human-computer interaction.
Design Management
This course deals with management methods in large organizations, design consulting firms, advertising agencies, and multimedia production companies.
Internet Programming
This course give students the skills to write Internet based computer programs to support the presentation of online material on the WWW. Students will also gain knowledge on the existing WWW based technology and they will be given opportunity to design and implement Internet site.
Advertising Design
This course aims to explore the creative and aesthetic aspects of advertising design, develop students' ability of generating creative ideas, visualize their concept, solve problems, and think strategically to enhance the power of marketing communication.
Writing for Multimedia
This subject is designed to give students a fundamental working knowledge and understanding of writing multimedia content. Students will learn how to write different media for multimedia applications.
Design Research
The course introduces students to the many research tools that can be used to form design as well as to ideas on how and when to deploy them effectively.
Information Design
The course begins with an overview of information design and why the design provides unique challenges in communication. Students will learn the importance of the user experience and of user testing as well as methods of retrieving and using this information.
Creative Multimedia Project I
This course are presented for study and explored through project of a problem-solving nature. An emphasis is placed on the development of strong conceptual content and solid craftsmanship in design execution.
Creative Multimedia Project II
The goal of this course is to learn about and gain hands-on experience in the design and production of multimedia projects. Students will gain the understanding of planning, developing, and evaluating multimedia for specific information needs.
After graduated, students can apply for a job in creative multimedia, creative industries, information and communication technology and other and related field such as multimedia designer, interface designer, Webmaster, Web/HTML designer, Active Server Page developer, corporate communications and management, IT project manager, technical writer, information architect, Usability consultant, marketing manager, brand manager, user support specialist, educational and government institutions, IT instructor, learning consultant, instructional designer, distance education specialist, arts/culture/entertainment industries, art/creative director, graphic designer, 2D or 3D animator, video editor/producer and many more.
While multimedia is a new area, professional positions have been defined for those skilled in its production and management, with consistent skill profiles understood and shared across the industry. Graduates of Creative Multimedia will found employment in one of four broadly-defined sectors:
- Multimedia and internet technology
- Corporate communications and management
- Educational and government institutions
- Arts/culture/entertainment industries
