Bachelor of Graphic Design (Hons)

Introduction:

Graphic design is an interdisciplinary, problem-solving activity which combines visual sensitivity with skill and knowledge in areas of communications, technology, and business. The graphic design profession specializes in the structuring of visual information to aid communication and orientation. Graduates apply their acquired knowledge of history, process, and principles of design, along with theories of visual perception, in originating and producing materials for employers and clients. Graduates may provide clients with some or all of the following services: advertising, art directing, brand consultation, coordination, costing, design and aesthetic judgment, web design, illustration, pre-press, project management, quality control, and research.

A graphic designer may specialize in one or more of these media areas: print, electronic including digital media, packaging, audio visual, exhibit/display, or multimedia. Graduates are innovative problem solvers who assist employers with the assessment of needs, definition of problems, and the generation of solutions and recommendations for the clients. Having knowledge of the graphic design process, as well as fundamental design skills, enables graduates to develop, suggest, and implement solutions that are effective.

At an entry level of responsibility, graduates of this three-year program create and produce effective visual communications within constraints set by employers, clients, the industry, and the market. They work as team members or independently. They apply a sound grasp of all stages of the design and production process, the principles and history of visual communications, and traditional and digital technologies. Graduates have a working knowledge of business practices, entrepreneurship, and the basics of market research. The depth and breadth of instruction in design and technology (as reflected in their portfolio) and business orientation enable graduates, though junior designers, to function more creatively and independently in the work place.

Core Subject Description

Professional Component of Bachelor in Graphic Design (Hons.) Courses of Study

Fundamental of Art and Design

Subject

Credit Hours

Total Credit Hours

%

TMM1043 Theory of Graphic Design

3

17

18%

TMM1063 Graphic Visualization

3

TMM1174 Digital Imaging

4

TMM1073 Illustration Methods

3

TMM1194 Digital Illustration

4

Core Skills and Knowledge

TMM1183 Typographic Design

3

53

56%

TMM1203 Creative Photography

4

TMM2013 Media Analysis

3

TMM2274 Animation

4

UCS1153 Creative Thinking

2

TMM2323 Islamic Design

3

TMM2294 Digital 3D Design

4

TMM2303 Advertising Copywriting

3

TMM2283 Brand Identity Design

3

TMM2333 Interface Design

3

TMM2104 Interactive Media

4

TMM3204 Web Design

4

TMM3213 Packaging Graphics

3

TMM3223 Publication Design

3

TMM3233 Information Design

3

TMK3014 Advertising Communication

4

Contextual Studies

TMM1053 History of Graphic Design

3

8

8%

TRS3193 Design Research

3

TSS2012 Introduction to Public Relation

2

Professional Practice

TRS3183 Design Management

3

11

12%

TRS3202 Professional Project

6

TRS3173 Professional Practices

3

Working Ethics

TRS3114 Industrial Training

6

6

6%

Entrance Requirement

Minimum requirement (STPM candidates):
1. Sijil Pelajaran Malaysia (SPM)
  Candidates will have to pass Sijil Pelajaran Malaysia (SPM) examination or equivalent with credits in Bahasa Malaysia or Bahasa Melayu (Syllabus X) / Bahasa Malaysia II
  
  AND
2. Sijil Tinggi Persekolahan Malaysia (STPM) or equivalent
  Candidates will have to pass Sijil Tinggi Peperiksaan Malaysia (STPM) examination with at least:
  1. Pass with C grade in 3 subjects including General Studies paper
    
    OR
  2. Pass with C grade in 2 subjects including General Studies, and another 2 subjects with D grade
    
    OR
Malaysian Ministry of Education’s Matriculation Certificate or MSU foundation.

OR
Diploma in related fields from PTPL/ MSU or Diploma/Certificate in related fields from Polytechnics, IPTA or accredited IPTS or other institutions recognized by the Senate of Management & Science University (MSU)

OR
A ‘Level’ (GCE) or The South Australian Matriculation (SAM) or Canadian Pre- University Program (CPU) or equivalent.

Professional Recognition

Academic qualification is awarded by Management and Science University, (MSU).

Career Opportunities

The scope of the graphic designer is far from narrow. Graphic Design Jobs cover all ends of the creative spectrum. We'll be taking a look at some of them below.

Creative / Art Director
Art directors, or creative directors are in charge of a creative team that produces artwork to be displayed in magazines, on television, on billboards, on the web, or on products.

Layout Artist
A layout artist deals with the structure and layout out of images and text in a pleasing format for printed media.

Brand Identity Design
Brand identity design is concerned with the visual aspects of a company or organization’s brand or identity.

Logo Designer
A logo is a sketched or graphically designed symbol, set in a specific typeface or font, and arranged in a unique way, with distinct colors, shapes, and designs to represent a company, product, organization, agency, or services

Flash Designer
Flash is the newest and trendiest technology currently used in web design.

Illustrator
Illustrators conceptualize and create illustrations that represent an idea or a story through two-dimensional or three-dimensional images.

Technical Illustrator
Technical Illustrators conceptualize and create three-dimensional images, storyboard sketches, and moving illustrations for animated productions, television commercials, movies, computer games, or set and exhibit designs.

Photo Editing / Photoshop Artist
Photo editing, and new photo editing software like Photoshop has helped professional photographers and designers more easily bring their visions to life through advertisements, magazine layouts, billboards, logos, and just about every other multi-media medium.

Multimedia Designer
Jobs in multimedia design can be found in such career fields as television or film production, animation, audio production, and set design, as well as several other multimedia, and production design fields.

Photographer
Photography is more than just capturing an image. Professional photographers need to learn how to use the camera and other photography equipment such as lights, film, lenses, filters, digital technology.

Prepress Technician
Prepress involves a variety of tasks including checking proofs for errors and print clarity and correcting any mistakes, transforming text and pictures into finished pages.

Web Designer
As a web designer, your work could be viewed by thousands of people everyday. Web designers create the pages, layout, and graphics for web pages, and play a key role in the development of a website.

Expected Salary

RM 1,800.00 (fresh grade)
RM 2,500.00 (2-3 years experienced)
RM 4,000.00 (junior art director)
RM 5,+++ (art director)