About the Course

The Bachelor in Marketing with Psychology programme uniquely combines marketing with psychology to provide you with in-depth knowledge of how purchasing decisions are made by consumers and how business relationships are influenced by marketing strategies. In the Marketing component, you will acquire a strong foundation in all areas of marketing, including understanding consumer behaviour, studying marketing research and strategic marketing. Through the Psychology component, you will learn how an individual’s psychology can influence his spending, and comprehend the psychology behind online marketing. Through the MSU Global Internship Programme, you are able to experience a working stint abroad and utilize the experience along with your theoretical knowledge to improve your understanding of marketing in practice. Internship experience at multinational companies will also enhance your future employability.

Entry Requirements

You need a Pass in Mathematics at SPM level AND at least a C (2.00 CGPA) in two (2) subjects at STPM level or Jayyid in STAM. Other acceptable qualifications include Matriculation/Foundation/Pre-U/Diploma/UEC with at least 2.00 CGPA or equivalent. International students must score at least 5.5 in IELTS or equivalent. 


(R/311/6/0091) (06/27) (MQA/FA8714)


RM40,000 - RM45,000

*The stated fees are estimation on overall completion of the program. In any cases where there are credit exemptions, offered rebates or approval of scholarship applications, there will be considerable reduction in the fees



The fees stated here are for Malaysians or local students only. Kindly refer to MSU regarding the fees for international students



Among the Courses Offered
Year One
  • Introduction to Psychology
  • Practices of Management
  • Cognitive Psychology
  • Developmental Psychology

Year Two


  • Marketing Management
  • Service Marketing
  • Social Psychology
  • Marketing Research

Year Three



  • International Marketing
  • Psychology of the Internet
  • Industrial Training


Career Prospects
  • Marketing Psychologist
  • Online Marketing Executive
  • Market Researcher
  • Brand Manager
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