MSU President, Professor Tan Sri Dato' Wira Dr Mohd Shukri Ab Yajid. launched the International Conference of Asia Digital Art and Design (ADADA) with the concept of "Chantek: The Contour of Art".


Aiming to provide insights to shape the future of design, ADADA Malaysia is bringing together researchers, designers, artists, and students to present their novel works to exchange innovative ideas and to discuss the future of digital art and design in Malaysia.



Apart form the activities happening along U Plaza and the Performing Arts Theathre (PAT), the event held a prize giving ceremony for students of FISE who have won myGreen River photography competition. The contest was a collaboration between PVC and ADADA Malaysia themed preservation of nature and eco environment.