MSU's SANADA celebrates cultural diversity
8 October 2018

Heritage Couture and Culture Exhibition marks Ministry of Education Malaysia’s National Language Month at Management and Science University (MSU)  

Management and Science University (MSU) celebrated the National Language Month this year with its own Heritage Couture and Culture Exhibition SANADA.

The programme was specially developed with the Ministry of Education Malaysia in collaboration with the National Department for Culture and Arts (JKKN) and the Department of National Heritage (WARISAN).

Marrying the Malay word BUSANA for Couture with BUDAYA for Culture, SANADA was launched to the tune of folk music and fashion shows as well as traditional song and dance performances.

Heritage fashion creations by MSU's own Fashion Design students of Creative Arts

Malaysia's uniqueness in racial and ethnic diversity was on full display, with ensembles of heritage and traditional elements welcoming visitors to the exhibition.

Malaysia's myriad elements of culture and heritage on full display in SANADA

SANADA's launch was graced by the Deputy Education Minister Teo Nie Ching. Also in attendance was WARISAN's Director of Intangible Cultural Heritage (Warisan Tidak Ketara) Khalid Syed Ali, who presented MSU with a certificate of appreciation for the university's efforts in preserving and promoting national heritage.

In for UNESCO World Heritage recognition: MSU efforts in preserving and promoting Songket

Earlier on, MSU’s launch of its ASEAN Songket Appreciation Festival 2018 created a new Malaysia record with ‘The Largest Participation In A Songket Wearing Event’ counting 4,878 students and staff taking part. Together with its International Songket Run 2018, the MSU initiatives are being supported by WARISAN for Songket’s UNESCO World Heritage recognition. 

The National Language Month or Bulan Bahasa Kebangsaan aims to raise awareness and appreciation of Bahasa Malaysia through programmes and activities that bring talents and skills to the fore in aspects of culture and national heritage.

"Appreciation of culture and heritage is crucial to identity-building," said MSU president Professor Tan Sri Dato' Wira Dr Mohd Shukri Ab Yajid.

"MSU students are encouraged to be also well-versed in other local as well as international languages. The intended output is for them to be holistic, well-rounded, culturally and globally engaged graduates."

Culturally engaged graduates among the intended aims of MSU's SANADA

Bonding over flavours and colours