In the vibrant tapestry of Malaysia's business landscape, Ahmad Rizal Ahmad Azhar's journey shines as a beacon of resilience, determination, and compassion. Rizal, a devoted husband and father of three and CEO of three companies, stands tall as a self-made entrepreneur, spearheading multiple successful ventures that have not only transformed industries but also uplifted countless lives along the way.

Rizal's path to success began with humble beginnings. Raised by a single mother who worked tirelessly to provide for her four children, he learned the value of hard work, perseverance, and the importance of supporting those around him. His upbringing instilled in him a deep sense of empathy and a drive to make a positive impact on the world.

With a degree in computer science from Management & Science University (MSU), Rizal embarked on his professional journey, armed with a thirst for knowledge and a passion for innovation. His first foray into the corporate world led him to prestigious organisations like Malaysia Airport Holding Berhad and Honda Malaysia, where he honed his skills in human resources and organisational development.

However, it was his time at Qatar Petroleum in 2008 that truly shaped Rizal's career trajectory. Tasked with managing HR and organisational development, he gained invaluable insights into the intricacies of staffing and employee well-being on a global scale. This experience planted the seed for his future endeavours, laying the groundwork for his entrepreneurial aspirations.

In 2015, Rizal returned to Malaysia amid the oil crisis, armed with a wealth of knowledge and a burning desire to make a difference. Leveraging his expertise in HR and organisational management, he embarked on a new chapter, founding consulting ventures aimed at helping businesses optimise their HR departments for maximum efficiency and employee satisfaction.

But Rizal's true calling came with the establishment of SRW Holding Sdn Bhd in 2021. As CEO, he led the company with a singular focus on prioritising the well-being of employees, recognising them as the backbone of any successful enterprise. Through SRW Holding, Rizal not only provided employment opportunities for over 1,000 individuals but also fostered a culture of inclusivity, respect, and growth.

Despite facing numerous challenges as a startup, including financial constraints and late payments from clients, Rizal's unwavering determination saw him through the darkest times. With resilience and resourcefulness, he navigated the stormy seas of entrepreneurship, emerging stronger and more resilient than ever before.

Today, SRW Holding stands as a testament to Rizal's vision and commitment to making a difference. The company continues to thrive, offering a range of HR services designed to empower businesses and enhance employee engagement.

But Rizal's impact extends beyond the boardroom. His dedication to giving back to the community has led him to explore ventures in farming, central kitchen operations, and storage facilities, with a focus on creating opportunities for economic empowerment and sustainable growth.

At the heart of Rizal's success lies a deep-seated belief in the power of education, empathy, and humility. Inspired by his mother's resilience and guided by the principles instilled in him during his time at MSU, he remains committed to paying it forward, empowering others to chase their dreams and build a better future for themselves and their families.

As Rizal looks towards the future, his ambitions remain as boundless as ever. With plans to expand his ventures and launch initiatives aimed at supporting micro and small businesses, he continues to inspire those around him with his unwavering commitment to excellence, integrity, and compassion.

In the annals of Malaysia's business history, Rizal’s story will be remembered not only for his entrepreneurial achievements but also for the lives he has touched and the communities he has uplifted. As he continues to chart new paths and break barriers, his legacy will endure as a shining example of what is possible when passion, perseverance, and purpose converge.



In the vibrant tapestry of Malaysia's business landscape, Ahmad Rizal Ahmad Azhar's journey shines as a beacon of resilience, determination, and compassion. Rizal, a devoted husband and father of three and CEO of three companies, stands tall as a self-made entrepreneur, spearheading multiple successful ventures that have not only transformed industries but also uplifted countless lives along the way.

Rizal's path to success began with humble beginnings. Raised by a single mother who worked tirelessly to provide for her four children, he learned the value of hard work, perseverance, and the importance of supporting those around him. His upbringing instilled in him a deep sense of empathy and a drive to make a positive impact on the world.

With a degree in computer science from Management & Science University (MSU), Rizal embarked on his professional journey, armed with a thirst for knowledge and a passion for innovation. His first foray into the corporate world led him to prestigious organisations like Malaysia Airport Holding Berhad and Honda Malaysia, where he honed his skills in human resources and organisational development.

However, it was his time at Qatar Petroleum in 2008 that truly shaped Rizal's career trajectory. Tasked with managing HR and organisational development, he gained invaluable insights into the intricacies of staffing and employee well-being on a global scale. This experience planted the seed for his future endeavours, laying the groundwork for his entrepreneurial aspirations.

In 2015, Rizal returned to Malaysia amid the oil crisis, armed with a wealth of knowledge and a burning desire to make a difference. Leveraging his expertise in HR and organisational management, he embarked on a new chapter, founding consulting ventures aimed at helping businesses optimise their HR departments for maximum efficiency and employee satisfaction.

But Rizal's true calling came with the establishment of SRW Holding Sdn Bhd in 2021. As CEO, he led the company with a singular focus on prioritising the well-being of employees, recognising them as the backbone of any successful enterprise. Through SRW Holding, Rizal not only provided employment opportunities for over 1,000 individuals but also fostered a culture of inclusivity, respect, and growth.

Despite facing numerous challenges as a startup, including financial constraints and late payments from clients, Rizal's unwavering determination saw him through the darkest times. With resilience and resourcefulness, he navigated the stormy seas of entrepreneurship, emerging stronger and more resilient than ever before.

Today, SRW Holding stands as a testament to Rizal's vision and commitment to making a difference. The company continues to thrive, offering a range of HR services designed to empower businesses and enhance employee engagement.

But Rizal's impact extends beyond the boardroom. His dedication to giving back to the community has led him to explore ventures in farming, central kitchen operations, and storage facilities, with a focus on creating opportunities for economic empowerment and sustainable growth.

At the heart of Rizal's success lies a deep-seated belief in the power of education, empathy, and humility. Inspired by his mother's resilience and guided by the principles instilled in him during his time at MSU, he remains committed to paying it forward, empowering others to chase their dreams and build a better future for themselves and their families.

As Rizal looks towards the future, his ambitions remain as boundless as ever. With plans to expand his ventures and launch initiatives aimed at supporting micro and small businesses, he continues to inspire those around him with his unwavering commitment to excellence, integrity, and compassion.

In the annals of Malaysia's business history, Rizal’s story will be remembered not only for his entrepreneurial achievements but also for the lives he has touched and the communities he has uplifted. As he continues to chart new paths and break barriers, his legacy will endure as a shining example of what is possible when passion, perseverance, and purpose converge.