Hospitality & Tourism Management
- Hospitality and Culinary Arts
Description: Focusing on gastronomy areas (culinary arts, food service).
Objectives:- To conduct academic and scientific research covering wide range of hospitality and culinary arts spectrums.
- To participate in the national and international practices devoted to the development of the related industries.
- To observe and follow with the industrial and social networks for current provoking topics as a mean for collaborative research.
- To establish new research areas, follow the international trends within related topics.
- To ensure research conducted is applicable and integrated with the Malaysian market needs.
Key Research Area: Hospitality & Tourism Management
SDG: Industry, Innovation, and Infrastructure - Hospitality – PGC
Description:- To promote event management researches for industries and education institutions.
- To create the awareness of emergency planning and preparedness among hospitality institutions.
- To enhance the understanding of Shariah compliant hotels.
- To increase students and local participation in Ecotourism and Sustainability sectors.
- To market the characteristics of Malaysian cuisines and attract gastronomic tourists.
Key Research Area: Hospitality & Tourism Management
SDG: Industry, Innovation and Infrastructure
Research list:
- Visit intention and destination image in post-Covid-19 crisis recovery
- Malaysia Destination Image After Crisis Recovery: Factors Influencing Asian and European Tourists’ Visit Intention
- The Relationship Between Food Delivery Apps Attributes Towards Customer Perceived Value Among Young Working Adults In Shah Alam
- Food Wastage Awareness Among Restaurant Consumers In Subang Jaya
- Tourist Satisfaction Of Service Quality In Zoo Negara, Kuala Lumpur
- "Understanding the Influence of Media Richness in Developing Customer Trust, Commitment and Loyalty "
- "Media Sosial dan Perniagaan Kecil dan Sederhana (PKS) dalam Pelancongan di Malaysia"
- Predictors of Behavioral Intention among Tourist: The Case of Revisiting Street Food Spots in Penang, Malaysia
- Exploring Tourists’ Intention to Visit a Heritage Destination: Bukit Melawati, Selangor
- Understanding the Mediating Effects of Technology Factor on Social Media Acceptance among Budget Accommodations
- The Influence of Service Quality on Tourists Loyalty: A Case of Electric Train Services (ETS)
- Travel Experience on Social Media: The Impact towards Tourist Destination Choice
- Post COVID-10 Pandemic: The New Technology and Tourism Revolution for Tourism Fairs, Festivals and Events
- Social Media and Small and Medium Enterprises in the Malaysian Industry