Bachelor in Marketing with Psychology (Hons)
About The Course
The honours degree programme in marketing with psychology at Management & Science University (MSU) is uniquely combined with marketing to equip you with in-depth understanding of how consumers make purchasing decisions and how business relationships are influenced by marketing strategies. Delivered by the Department of Business Management and Law at the Faculty of Business Management and Professional Studies (FBMP), courses offered on the BMY programme include introduction to psychology, principles and practices of management, principles of marketing, service marketing, social psychology, and consumer behaviour. Leadership and entrepreneurial skills are embedded in the MSU curriculum. The learning opportunities and experiences we provide will develop your soft skills. Mentoring by your lecturers will add depth and breadth to your understanding of marketing psychology. Internship at the end of your studies prepares you for a career in marketing.
Programme Structure Contents
You need a Pass in Mathematics at SPM level AND at least a C (2.00 CGPA) in two (2) subjects at STPM level or Jayyid in STAM. Other acceptable qualifications include Matriculation/Foundation/Pre-U/Diploma/UEC with at least 2.00 CGPA or equivalent. International students must score at least 5.5 in IELTS or equivalent. 
  • Marketing Psychologist
  • Online Marketing Executive
  • Market Researcher
  • Brand Manager
KPT/JPS ( R/342/6/0184 ) 10/20
Lecture Delivery Modes Contents
Facilities Contents
Fees Contents
Year One
  • Introduction to Psychology
  • Practices of Management
  • Cognitive Psychology
  • Developmental Psychology
Year Two
  • Marketing Management
  • Service Marketing
  • Social Psychology
  • Marketing Research
Year Three
  • International Marketing
  • Psychology of the Internet
  • Industrial Training
Bachelor in Marketing with Psychology is a foundation for entry to a range of postgraduate business and management programmes offered by MSU's Graduate School of Management.
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Duration of Study
3 years
Credit Hours