Bachelor in Marketing with Psychology (Hons)


Course Title: Marketing with Psychology, Bachelor (Hons)
Course Code: BMY 


What the course will give you
The honours degree programme in marketing with psychology at Management & Science University (MSU) is uniquely combined with marketing to equip you with in-depth understanding of how consumers make purchasing decisions and how business relationships are influenced by marketing strategies. Delivered by the Department of Business Management and Law at the Faculty of Business Management and Professional Studies (FBMP), courses offered on the BMY programme include introduction to psychology, principles and practices of management, principles of marketing, service marketing, social psychology, and consumer behaviour.

Leadership and entrepreneurial skills are embedded in the MSU curriculum. The learning opportunities and experiences we provide will develop your soft skills. Mentoring by your lecturers will add depth and breadth to your understanding of marketing psychology. Internship at the end of your studies prepares you for a career in marketing.

How long it will take you
3 years

Where the qualification may lead you to
You will find many career opportunities as a marketing psychologist; as a Business Consultant, Ergonomist, or Market Researcher, working in a government agency or private company, or tutoring in a business college.

Who may enrol
You need a Pass in Mathematics at SPM level AND at least a C (2.00 CGPA) in two (2) subjects at STPM level or Jayyid in STAM. Other acceptable qualifications include Matriculation/Foundation/Pre-U/Diploma/UEC with at least 2.00 CGPA or equivalent. International students must score at least 5.5 in IELTS or equivalent.

KPT Reference
KPT/JPS (R/342/6/0184) 10/20


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